Journal of Product & Brand Management, Volume 26, Number 4|David Taylor
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by David Taylor, Iryna Pentina, Cleopatra Veloutsou
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Journal of Product & Brand Management, Volume 28, Number 5|Cleopatra Veloutsou
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by Cleopatra Veloutsou, Francisco Guzman, Simona Romani
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Journal of Product & Brand Management, Volume 26, Number 5|Francisco Guzman
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Journal of Product & Brand Management, Volume 28, Number 2|Ricardo Cayolla
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European Journal of Marketing, Volume 36, Issue 4|Luiz Moutinho
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Journal of Product & Brand Management, Volume 23, Issue 6|Francisco Guzman
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by Francisco Guzman, Dhruv Grewal, Cleopatra Veloutsou
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