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The 5 Paths to Persuasion : the Art of Selling Your Message
by Miller, Robert B.; Williams, Gary A.; Hayashi, Alden M.
 
hardcover
$25.69

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Seller Information
Orion Tech
Arlington, TX, USA

The 5 Paths to Persuasion: the Art of Selling Your MessageThe 5 Paths to Persuasion: the Art of Selling Your Message (Hardcover)
Pub. Date: 2004
Publisher: Business Plus
Price: $25.70
Seller: upickbooks/Daisy Li, Daly City, Ca, USA
Condition: New
The 5 Paths to Persuasion: the Art of Selling Your MessageThe 5 Paths to Persuasion: the Art of Selling Your Message (Hard cover)
Pub. Date: 2004
Publisher: Business Plus
Price: $14.49
Seller: FirstClassBooks, Little Rock, AR, USA
Condition: Very Good
Notes: Used books cannot guarantee unused access codes or working CD's!
 
 
 
 

More About The 5 Paths to Persuasion by Miller, Robert B.; Williams, Gary A.; Hayashi, Alden M.
 
 
 
Overview

To succeed in today's business world of tough and fast decision-makers, how a statement is made can be more important than what it says. Even the best ideas face resistance and rejection, as all too often people make the mistake of focusing solely on the content of their proposal and giving little thought to the way they will deliver it. In a two-year survey, customer research experts Miller and Williams studied 1,700 executives and discovered that good ideas are not enough; to make any sort of impact they must be delivered effectively. They reveal the five different types of decision maker, including Charismatics, Thinkers, Sceptics, Followers, and Controllers and show how to best sell ideas to each. Whether it be a proposal or a business plan, The 5 Paths to Persuasion unlocks the secrets of persuasion necessary to present any kind of idea successfully.

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Details
  • PID: 17956246792
  • ISBN-13: 9780446532396
  • Publisher: Business Plus
  • Seller: Orion Tech
    Condition: New
    Notes: Size: 6x1x9;