The 5 Paths to Persuasion : the Art of Selling Your Message
by Robert B. Miller

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Revaluation Books
Exeter, DEVON, GBR

5 Paths to Persuasion: the Art of Selling Your Message5 Paths to Persuasion: the Art of Selling Your Message (paperback)
Pub. Date: 2007
Publisher: Kogan Page
Price: $43.88
Seller: Bonita, Newport Coast, CA, USA
Description: Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Condition: Good

More About The 5 Paths to Persuasion by Robert B. Miller

To succeed in today's business world of tough and fast decision-makers, how a statement is made can be more important than what it says. Even the best ideas face resistance and rejection, as all too often people make the mistake of focusing solely on the content of their proposal and giving little thought to the way they will deliver it. In a two-year survey, customer research experts Miller and Williams studied 1,700 executives and discovered that good ideas are not enough; to make any sort of impact they must be delivered effectively. They reveal the five different types of decision maker, including Charismatics, Thinkers, Sceptics, Followers, and Controllers and show how to best sell ideas to each. Whether it be a proposal or a business plan, The 5 Paths to Persuasion unlocks the secrets of persuasion necessary to present any kind of idea successfully.

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  • PID: 17811962213
  • ISBN-13: 9780749449940
  • Publisher: Kogan Page Ltd
  • Seller: Revaluation Books
    Description: 240 pages. 9.25x6.18x0.94 inches.
    Condition: New