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The 5 Paths to Persuasion : the Art of Selling Your Message
by Miller, Robert B.
 
hardcover
$30.61

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Seller Information
Bonita
Newport Coast, CA, USA

The 5 Paths to Persuasion: the Art of Selling Your MessageThe 5 Paths to Persuasion: the Art of Selling Your Message (hardcover)
Pub. Date: 2004-04-21
Publisher: Business Plus
Price: $25.70
Seller: Orion Tech, Arlington, TX, USA
Condition: New
Notes: Size: 6x1x9;
The 5 Paths to Persuasion: the Art of Selling Your MessageThe 5 Paths to Persuasion: the Art of Selling Your Message (Hardcover)
Pub. Date: 2004
Publisher: Business Plus
Price: $25.71
Seller: upickbooks/Daisy Li, Daly City, Ca, USA
Condition: New
 
 
 
 

More About The 5 Paths to Persuasion by Miller, Robert B.
 
 
 
Overview

To succeed in today's business world of tough and fast decision-makers, how a statement is made can be more important than what it says. Even the best ideas face resistance and rejection, as all too often people make the mistake of focusing solely on the content of their proposal and giving little thought to the way they will deliver it. In a two-year survey, customer research experts Miller and Williams studied 1,700 executives and discovered that good ideas are not enough; to make any sort of impact they must be delivered effectively. They reveal the five different types of decision maker, including Charismatics, Thinkers, Sceptics, Followers, and Controllers and show how to best sell ideas to each. Whether it be a proposal or a business plan, The 5 Paths to Persuasion unlocks the secrets of persuasion necessary to present any kind of idea successfully.

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Details
  • PID: 17629959866
  • ISBN-13: 9780446532396
  • Publisher: Business Plus
  • Seller: Bonita
    Description: Access codes and supplements are not guaranteed with used items. May be an ex-library book.
    Condition: Good