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Get Content Get Customers : Turn Prospects Into Buyers With Content Marketing
by Joe Pulizzi, Newt Barrett

Overview -
Cutting-edge strategies and advice for creatingdynamic content marketing campaigns

The rules of marketing have changed. Today, savvy businessesare using compelling, target-driven content tocreate marketing messages that attract new customersand hold onto existing ones. "Get Content Get Customers"shows marketing professionals step by step how tocreate and execute a content marketing strategy forvirtually every company, regardless of size or industry.The authors explain how to choose the best mediumfor marketing the content; i.e. print, blogs, web, newsletters, white papers, and more.

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Paperback
$3.50

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Seller Information

Discover Books
Toledo, OH, USA

Get Content Get Customers: Turn Prospects Into Buyers With Content MarketingGet Content Get Customers: Turn Prospects Into Buyers With Content Marketing (Paperback)
Pub. Date: 2009-05-20
Publisher: McGraw Hill
Price: $3.45
Seller: Discover Books, Toledo, OH, USA
Description: All pages and cover are intact. Possible slightly loose binding, minor highlighting and marginalia, cocked spine or torn dust jacket. Maybe an ex-library copy and not include the accompanying CDs, access codes or other supplemental materials.
Condition: Good
Get Content Get Customers: Turn Prospects Into Buyers With Content MarketingGet Content Get Customers: Turn Prospects Into Buyers With Content Marketing (Paperback)
Pub. Date: 2009-05-20
Publisher: McGraw Hill
Price: $3.49
Seller: Owls Books, Toledo, OH, USA
Description: All pages and cover are intact. Possible slightly loose binding, minor highlighting and marginalia, cocked spine or torn dust jacket. Maybe an ex-library copy and not include the accompanying CDs, access codes or other supplemental materials.
Condition: Good
 
 
 
 

More About Get Content Get Customers by Joe Pulizzi, Newt Barrett
 
 
 
Overview

Cutting-edge strategies and advice for creatingdynamic content marketing campaigns

The rules of marketing have changed. Today, savvy businessesare using compelling, target-driven content tocreate marketing messages that attract new customersand hold onto existing ones. "Get Content Get Customers"shows marketing professionals step by step how tocreate and execute a content marketing strategy forvirtually every company, regardless of size or industry.The authors explain how to choose the best mediumfor marketing the content; i.e. print, blogs, web, newsletters, white papers, and more.

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Details
  • PID: 17110986466
  • ISBN-13: 9780071625746
  • Publisher: McGraw Hill
  • Seller: Discover Books
    Description: All pages and cover are intact. Possible slightly loose binding, minor highlighting and marginalia, cocked spine or torn dust jacket. Maybe an ex-library copy and not include the accompanying CDs, access codes or other supplemental materials.
    Condition: Good