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The 5 Paths to Persuasion : The Art of Selling Your Message
by Miller, Robert B, and Williams, Gary A, and Hayashi, Alden M
 
Trade paperback
$16.75

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Seller Information
Alibris
Sparks, NV, USA

The 5 Paths to Persuasion: the Art of Selling Your MessageThe 5 Paths to Persuasion: the Art of Selling Your Message (paperback)
Pub. Date: 2005-09-16
Publisher: Business Plus
Price: $4.53
Seller: Orion Tech, Arlington, TX, USA
Condition: Good
Notes: Size: 6x0x9;
The 5 Paths to Persuasion: the Art of Selling Your MessageThe 5 Paths to Persuasion: the Art of Selling Your Message (Trade paperback)
Pub. Date: 2005
Publisher: Business Plus
Price: $6.82
Seller: Wonder Book - Member ABAA/ILAB, Frederick, MD, USA
Condition: Like New
Notes: Like New condition. A near perfect copy that may have very minor cosmetic defects.
 
 
 
 

More About The 5 Paths to Persuasion by Miller, Robert B, and Williams, Gary A, and Hayashi, Alden M
 
 
 
Overview

To succeed in today's business world of tough and fast decision-makers, how a statement is made can be more important than what it says. Even the best ideas face resistance and rejection, as all too often people make the mistake of focusing solely on the content of their proposal and giving little thought to the way they will deliver it. In a two-year survey, customer research experts Miller and Williams studied 1,700 executives and discovered that good ideas are not enough; to make any sort of impact they must be delivered effectively. They reveal the five different types of decision maker, including Charismatics, Thinkers, Sceptics, Followers, and Controllers and show how to best sell ideas to each. Whether it be a proposal or a business plan, The 5 Paths to Persuasion unlocks the secrets of persuasion necessary to present any kind of idea successfully.

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Details
  • PID: 16567934765
  • ISBN-13: 9780446695909
  • Publisher: Business Plus
  • Seller: Alibris
    Condition: New.
    Notes: Trade paperback (US). Glued binding. 256 p. Contains: Unspecified.