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How Voters Change : 1987 British Election Campaign in Perspective
by Whiteley, Paul F., Leduc, Lawrence, Harrop, Martin, Clarke, Harold D., Miller, William L.

Overview -
This study highlights the power of governments to manipulate economic expectation and dominate mass media, thereby effecting voter change. Based upon a sequence of five interviews with approximately 1500 voters, this study reveals the nature, extent, and causes of rapid changes of political allegiance. The study begins with an analysis of Margaret Thatcher's third election campaign to restore her government's popularity, and then with the short, official, campaign in May and June 1987, charting day-to-day changes in public opinion and linking them to the changing content of television news. Finally, the authors examine voters' reactions to the electoral process and the election result. Students of British politics, survey methods, and mass media research will find this study provides new insight into the electoral process.

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$29.70

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Goldstone Books
Ammanford, Carms, GBR

How Voters Change: the 1987 British Election Campaign in PerspectiveHow Voters Change: the 1987 British Election Campaign in Perspective (Hard cover)
Pub. Date: 1990
Publisher: Oxford University Press, USA
Price: $30.15
Seller: Cambridge Rare Books, Cambridge, Gloucestershire, GBR
Description: 1990. Clarendon. Hard Cover. Book-VG, gilt titles on spine, blue boards. 8.5x5.5. 304pp. Ex-libris-University of London.
 
 
 

More About How Voters Change by Whiteley, Paul F., Leduc, Lawrence, Harrop, Martin, Clarke, Harold D., Miller, William L.
 
 
 
Overview

This study highlights the power of governments to manipulate economic expectation and dominate mass media, thereby effecting voter change. Based upon a sequence of five interviews with approximately 1500 voters, this study reveals the nature, extent, and causes of rapid changes of political allegiance. The study begins with an analysis of Margaret Thatcher's third election campaign to restore her government's popularity, and then with the short, official, campaign in May and June 1987, charting day-to-day changes in public opinion and linking them to the changing content of television news. Finally, the authors examine voters' reactions to the electoral process and the election result. Students of British politics, survey methods, and mass media research will find this study provides new insight into the electoral process.

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Details
  • PID: 16442019831
  • ISBN-13: 9780198273424
  • Publisher: Clarendon Press
  • Seller: Goldstone Books
    Condition: Good
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