menu
 
(0)
 
Minority Influence and Innovation : Antecedents, Processes and Consequences
by Martin, Robin (Edited By)/ Hewstone, Miles (Edited By)

Overview -
Social groups form an important part of our daily lives. Within these groups pressures exist which encourage the individual to comply with the group's viewpoint. This influence, which creates social conformity, is known as 'majority influence' and is the dominant process of social control. However, there also exists a 'minority influence', which emerges from a small subsection of the group and is a dynamic force for social change. Minority Influence and Innovation seeks to identify the conditions under which minority influence can prevail, to change established norms, stimulate original thinking and help us to see the world in new ways. With chapters written by a range of expert contributors, areas of discussion include: processes and theoretical issues the factors which affect majority and minority influence interactions between majority and minority group members This book offers a thorough evaluation of the most important current developments within this field and presents consideration of the issues that will be at the forefront of future research. As such it will be of interest to theorists and practitioners working in social psychology.

  Read Full Product Description
 
Softcover
$82.40

In Stock with our New/Used Market Vendor. Allow up to 30 days for delivery. Tracking is not available for this item.

FREE Shipping is not available for this item.help

 
 

Seller Information

Revaluation Books
Exeter, DEVON, GBR

Minority Influence and InnovationMinority Influence and Innovation (Softcover)
Pub. Date: 10/22/2012 12: 00: 00 AM
Publisher: Psychology Press
Price: $67.93
Seller: Paperbackshop, Glendale Heights, IL, USA
Notes: New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
 
 
 

More About Minority Influence and Innovation by Martin, Robin (Edited By)/ Hewstone, Miles (Edited By)
 
 
 
Overview

Social groups form an important part of our daily lives. Within these groups pressures exist which encourage the individual to comply with the group's viewpoint. This influence, which creates social conformity, is known as 'majority influence' and is the dominant process of social control. However, there also exists a 'minority influence', which emerges from a small subsection of the group and is a dynamic force for social change. Minority Influence and Innovation seeks to identify the conditions under which minority influence can prevail, to change established norms, stimulate original thinking and help us to see the world in new ways. With chapters written by a range of expert contributors, areas of discussion include: processes and theoretical issues the factors which affect majority and minority influence interactions between majority and minority group members This book offers a thorough evaluation of the most important current developments within this field and presents consideration of the issues that will be at the forefront of future research. As such it will be of interest to theorists and practitioners working in social psychology.

This item is fulfilled by our new and used marketplace. For more information, view our glossary of terms and abbreviations.
 
Details
  • PID: 15913419884
  • ISBN-13: 9780415650175
  • Publisher: Psychology Pr
  • Seller: Revaluation Books
    Description: Reprint edition. 406 pages. 9.00x6.00x1.00 inches.
    Condition: New