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Advertising and Promotion : an Integrated Marketing Communications Perspective
by Belch, Michael, Belch, George

Overview -
Reflects the shift from the conventional methods of advertising to the recognized approach of implementing an integrated marketing communications strategy. This text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer.

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Hardcover
$6.00

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HPB-Emerald
Dallas, TX, USA

Advertising and Promotion: an Integrated Marketing Communications Perspective (Hardcover)
Pub. Date: 2008-07-01
Publisher: McGraw-Hill/Irwin
Price: $3.45
Seller: Discover Books, Toledo, OH, USA
Description: All pages and cover are intact. Possible slightly loose binding, minor highlighting and marginalia, cocked spine or torn dust jacket. Maybe an ex-library copy and not include the accompanying CDs, access codes or other supplemental materials.
Condition: Good
Advertising and Promotion: an Integrated Marketing Communications Perspective (Hardcover)
Pub. Date: 2008-07-01
Publisher: McGraw-Hill/Irwin
Price: $3.45
Seller: Discover Books, Toledo, OH, USA
Description: All pages and cover are intact. Possible slightly loose binding, minor highlighting and marginalia, cocked spine or torn dust jacket. Maybe an ex-library copy and not include the accompanying CDs, access codes or other supplemental materials.
Condition: Good
 
 
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    Advertising and Promotion: an Integrated Marketing Communications Perspective (Hardcover)
    Pub. Date: 2008-07-01
    Publisher: McGraw-Hill/Irwin
    Condition: Fair
    Notes: Noticeably used book. Text is legible but may be soiled and have binding defects. Heavy wear to covers and pages contain marginal notes, underlining, and or highlighting. Possible ex library copy, with all the markings/stickers of that library. Accessories such as CD, codes, toys, and dust jackets may not be included.

    Discover Books
    Toledo, OH, USA
    $3.45
     
     
    Advertising and Promotion: an Integrated Marketing Communications Perspective (Hardcover)
    Pub. Date: 2008-07-01
    Publisher: McGraw-Hill/Irwin
    Condition: Good
    Notes: This is a custom edition for Drexel University. Custom for course: 'Advertising & Integrated Marketing Communications IMC' (MKTG-322). This edition is missing chapters 6-9, 13-15, 18 & 20-22. Book in 'Good' Condition and will show signs of use, and may contain writing, underlining, &/or highlighting within. 2nd Day Shipping Offered! All books ship same or next business day. Used books may not contain supplements such as access codes, CDs, etc. We have the best customer service online! This is the U.S. student edition as pictured unless otherwise stated.

    bomb books
    king of prussia, PA, USA
    $5.85
     
     
    Advertising and Promotion: an Integrated Marketing Communications Perspective (Hardcover)
    Publisher: McGraw-Hill/Irwin
    Condition: Good
    Notes: 0073381098 WE HAVE NUMEROUS COPIES. HARDCOVER. Moderate wear to cover/edges/corners. Cardboard up to a dime size showing on corners. Binding and cover solidly connected. School markings, book numbers, stickers, bar-codes, and names, on/inside book. Some markings/highlighting on/inside book, none of which detracts from content. Black-out marks inside covers of book, a few minor rips to page edges.

    Alliance Book Services
    Tempe, AZ, USA
    $9.70
     
     
    Advertising and Promotion: an Integrated Marketing Communications Perspective
    Condition: Good
    Notes: Ships same day or next business day! UPS shipping available (Priority Mail for AK/HI/APO/PO Boxes). Used sticker and some writing and/or highlighting. Used books may not include working access code or dust jacket.

    SurplusTextSeller
    Columbia, MO, USA
    $39.94
     
     
    Advertising and Promotion: an Integrated Marketing Communications Perspective (Hardcover)
    Publisher: McGraw-Hill/Irwin
    Condition: Good
    Notes: 0073381098 US Edition Textbook, May Have Highlights, Notes and/or Underlining, BOOK ONLY-NO ACCESS CODE, NO CD, Ships with Emailed Tracking from USA.

    TEXTSHUB
    Franklin Lakes, NJ, USA
    $62.22
     
     
    Advertising and Promotion: an Integrated Marketing Communications Perspective (Hardcover)
    Pub. Date: 2008
    Publisher: Irwin Professional Pub
    Condition: Very Good Condition
    Notes: Very Good Condition, Text appears to be clean. Cover has light wear. Binding is tight and pages are nice and crisp. Edges and corners have light wear. Looks Great! Multiple copies available this title. Quantity Available: 3. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0073381098. ISBN/EAN: 9780073381091. Pictures of this item not already displayed here available upon request. Inventory No: 1561026290.

    A2ZBooks
    Burgin, Ky, USA
    $77.00
     
     
    Advertising and Promotion: an Integrated Marketing Communications Perspective (Hardcover)
    Pub. Date: 2008
    Publisher: Irwin Professional Pub
    Condition: Good Condition
    Notes: Used good, Text appears to have multiple markings though out pages. Cover has wear. Spine is in good sturdy condition. Nice study copy. Multiple copies available this title. Quantity Available: 3. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0073381098. ISBN/EAN: 9780073381091. Pictures of this item not already displayed here available upon request. Inventory No: 1561030243.

    A2ZBooks
    Burgin, Ky, USA
    $77.00
     
     
    Advertising and Promotion: an Integrated Marketing Communications Perspective
    Condition: Very Good
    Notes: Ships from Reno, NV. Great condition for a used book! Minimal wear. Shipped to over one million happy customers. Your purchase benefits world literacy!

    Better World Books West
    Mishawaka, IN, USA
    $4.99
     
     
    Advertising and Promotion: an Integrated Marketing Communications Perspective
    Condition: Good
    Notes: Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy!

    Better World Books
    Mishawaka, IN, USA
    $4.99
     
     
 
 

More About Advertising and Promotion by Belch, Michael, Belch, George
 
 
 
Overview

Reflects the shift from the conventional methods of advertising to the recognized approach of implementing an integrated marketing communications strategy. This text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer.

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Details
  • PID: 15591999015
  • ISBN-13: 9780073381091
  • Publisher: McGraw-Hill/Irwin
  • Seller: HPB-Emerald
    Description: Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!
    Condition: Good