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Advertising and Promotion : an Integrated Marketing Communications Perspective, 9th Edition
by Michael A. Belch, George E. Belch

Overview -
Reflects the shift from the conventional methods of advertising to the recognized approach of implementing an integrated marketing communications strategy. This text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer.

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Hardcover
$6.50

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Half Price Books Inc
Dallas, TX, USA

Advertising and Promotion: an Integrated Marketing Communications Perspective, 9th Edition
Price: $4.25
Seller: Book Bomber, King of Prussia, PA, USA
Condition: Fair
Notes: Will show clear signs of use and may include ONE or MORE of the following: water damage to pages, loose binding, loose pages, & worn, bent or torn covers. Used books may not contain supplements such as access codes, CDs, etc. Every item ships the same or next business day with tracking number emailed to you. Get Bombed! !
Advertising and Promotion: an Integrated Marketing Communications Perspective, 9th Edition (Hardcover)
Pub. Date: 2011-01-25
Publisher: McGraw-Hill Education
Price: $4.33
Seller: Hippo Books, Toledo, OH, USA
Description: All pages and cover are intact. Possible slightly loose binding, minor highlighting and marginalia, cocked spine or torn dust jacket. Maybe an ex-library copy and not include the accompanying CDs, access codes or other supplemental materials.
Condition: Good
 
 
 
 

More About Advertising and Promotion by Michael A. Belch, George E. Belch
 
 
 
Overview

Reflects the shift from the conventional methods of advertising to the recognized approach of implementing an integrated marketing communications strategy. This text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer.

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Details
  • PID: 15567005526
  • ISBN-13: 9780073404868
  • Publisher: McGraw-Hill Education
  • Seller: Half Price Books Inc
    Description: Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!
    Condition: Good