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Advertising and Promotion : an Integrated Marketing Communications Perspective, 6/E, With Powerweb
by George E Belch, Michael A Belch, George Belch, Michael Belch

Overview -
Reflects the shift from the conventional methods of advertising to the recognized approach of implementing an integrated marketing communications strategy. This text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer.

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Hardcover
$2.99

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Seller Information

Hippo Books
Toledo, OH, USA

Advertising and Promotion: an Integrated Marketing Communications Perspective, 6/E, With Powerweb (Hardcover)
Pub. Date: 2003-04-23
Publisher: McGraw-Hill/Irwin
Price: $2.99
Seller: Discover Books, Toledo, OH, USA
Description: Shows some signs of wear from usage. Is no longer bright/shinny. Edge wear from storage and shelving.
Condition: Very good
Advertising and Promotion: an Integrated Marketing Communications Perspective, 6/E, With Powerweb (Hardcover)
Pub. Date: 2003-04-23
Publisher: McGraw-Hill/Irwin
Price: $2.99
Seller: Discover Books, Toledo, OH, USA
Description: All pages and cover are intact. Possible slightly loose binding, minor highlighting and marginalia, cocked spine or torn dust jacket. Maybe an ex-library copy and not include the accompanying CDs, access codes or other supplemental materials.
Condition: Good
 
 
 
 

More About Advertising and Promotion by George E Belch, Michael A Belch, George Belch, Michael Belch
 
 
 
Overview

Reflects the shift from the conventional methods of advertising to the recognized approach of implementing an integrated marketing communications strategy. This text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer.

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Details
  • PID: 15248593004
  • ISBN-13: 9780072866148
  • Publisher: McGraw-Hill/Irwin
  • Seller: Hippo Books
    Description: All pages and cover are intact. Possible slightly loose binding, minor highlighting and marginalia, cocked spine or torn dust jacket. Maybe an ex-library copy and not include the accompanying CDs, access codes or other supplemental materials.
    Condition: Good