As the Internet and digital technology change the ways business is conducted, the academic disciplines of information technology and marketing are merging. As a result, experiments with new and modified courses are being taught at many innovative universities at the forefront of this change.
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Discover Books
Toledo, OH, USA
Customer Relationship Management: Integrating Marketing Strategy and Information Technology (Paperback)Pub. Date: 2002
Publisher: Wiley
Price: $18.00
Seller: SellingTales, Belvidere, NJ, USA
Description: BRAND NEW-We ship fast-Please choose Expedited Shipping for Faster Delivery-
Customer Relationship Management: Integrating Marketing Strategy and Information Technology (Paperback)Pub. Date: 2002-12-16
Publisher: Wiley
Price: $2.99
Seller: Discover Books, Toledo, OH, USA
Condition: Fair
Notes: Noticeably used book. Text is legible but may be soiled and have binding defects. Heavy wear to covers and pages contain marginal notes, underlining, and or highlighting. Possible ex library copy, with all the markings/stickers of that library. Accessories such as CD, codes, toys, and dust jackets may not be included.
Other Available Formats Seller Information Price Customer Relationship Management: Integrating Marketing Strategy and Information Technology (Paperback)
Pub. Date: 01/30/2003
Publisher: John Wiley & Sons
Description: Fast Dispatch. Expedited UK Delivery Available. Excellent Customer Service.
Condition: Good
Bookbarn International
Bristol, Somerset, GBR$13.19 Customer Relationship Management: Integrating Marketing Strategy and Information Technology (Trade paperback)
Pub. Date: 2002
Publisher: Wiley
Condition: Very Good.
Notes: Trade paperback (US). Glued binding. Contains: Illustrations. Customer relationship management (CRM) is one of the hot topics in marketing and information systems today. Customer relationship management is a business strategy that provides the enterprise with a complete, dependable, and integrated view of its customer base.
worldofbooks
Goring-By-Sea, WEST SUSSEX, GBR$39.29 Customer Relationship Management: Integrating Marketing Strategy and Information Technology (Paperback)
Pub. Date: 2002-12-16
Publisher: Wiley
Condition: New
Notes: New.
GridFreed
North Las Vegas, NV, USA$82.27 Customer Relationship Management: Integrating Marketing Strategy and Information Technology (Paperback)
Pub. Date: 2002
Publisher: Wiley
Condition: Very good
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MIAMI, FL, USA$22.00 Customer Relationship Management: Integrating Marketing Strategy and Information Technology (Paperback)
Pub. Date: 2002
Publisher: Wiley
Condition: Good
Bonita
Newport Coast, CA, USA$48.65
Customer relationship management (CRM) is one of the hot topics in marketing and information systems today. Customer relationship management is a business strategy that provides the enterprise with a complete, dependable, and integrated view of its customer base. A CRM system brings together lots of pieces of information about customers, sales, market trends, marketing effectiveness and responsiveness. CRM helps companies improve the profitability of their interactions with customers while at the same time making those interactions appear friendlier through individualization. CRM's purpose is to enhance customer satisfaction and retention by alignment of customer business processes with technology integration.
As the Internet and digital technology change the ways business is conducted, the academic disciplines of information technology and marketing are merging. As a result, experiments with new and modified courses are being taught at many innovative universities at the forefront of this change.
- PID: 15165544412
- ISBN-13: 9780471271376
- Publisher: Wiley
- Date Published: 2002-12-16
- Seller: Discover Books
Condition: Fair
Notes: Noticeably used book. Text is legible but may be soiled and have binding defects. Heavy wear to covers and pages contain marginal notes, underlining, and or highlighting. Possible ex library copy, with all the markings/stickers of that library. Accessories such as CD, codes, toys, and dust jackets may not be included.