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Advertising and Promotion : an Integrated Marketing Communications Perspective (Irwin/McGraw-Hill Series in Marketing)
by Belch, George E.; Belch, Michael A.

Overview -
Reflects the shift from the conventional methods of advertising to the recognized approach of implementing an integrated marketing communications strategy. This text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer.

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Hardcover
$5.95

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Midtown Scholar Bookstore
Harrisburg, PA, USA

Introduction to Advertising and Promotion: an Integrated Marketing Communications Perspective (Irwin/McGraw-Hill Series in Marketing) (Hardcover)
Pub. Date: 11/01/1997
Publisher: Irwin Professional Publishing
Price: $13.37
Seller: Bookbarn International, Bristol, Somerset, GBR
Description: Fast Dispatch. Expedited UK Delivery Available. Excellent Customer Service. Fourth edition. No dust jacket.
Condition: Good
Advertising and Promotion: an Integrated Marketing Communications Perspective (Hardcover)
Pub. Date: 1997
Publisher: Richard d Irwin
Price: $38.00
Seller: A2ZBooks, Burgin, Ky, USA
Description: Like New, all pages clean Quantity Available: 1. ISBN: 0256218994. ISBN/EAN: 9780256218992. Pictures of this item not already displayed here available upon request. Inventory No: 1560717870.
Condition: As New
 
 
 
 

More About Advertising and Promotion by Belch, George E.; Belch, Michael A.
 
 
 
Overview

Reflects the shift from the conventional methods of advertising to the recognized approach of implementing an integrated marketing communications strategy. This text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer.

This item is fulfilled by our new and used marketplace. For more information, view our glossary of terms and abbreviations.
 
Details
  • PID: 15041880759
  • ISBN-13: 9780256218992
  • Publisher: Irwin Professional Publishing
  • Seller: Midtown Scholar Bookstore
    Condition: Very Good
    Notes: 0256218994 Crisp, clean, unread book with some shelfwear-NICE.