menu
 
(0)
 
Customer Relationship Management : Integrating Marketing Strategy and Information Technology
by McLeod Jr., Raymond, Gilbert, Faye W., Zikmund, William G.

Overview -
Customer relationship management (CRM) is one of the hot topics in marketing and information systems today. Customer relationship management is a business strategy that provides the enterprise with a complete, dependable, and integrated view of its customer base. A CRM system brings together lots of pieces of information about customers, sales, market trends, marketing effectiveness and responsiveness. CRM helps companies improve the profitability of their interactions with customers while at the same time making those interactions appear friendlier through individualization. CRM's purpose is to enhance customer satisfaction and retention by alignment of customer business processes with technology integration.
As the Internet and digital technology change the ways business is conducted, the academic disciplines of information technology and marketing are merging. As a result, experiments with new and modified courses are being taught at many innovative universities at the forefront of this change.

  Read Full Product Description
 
Paperback
$18.00

In Stock with our New/Used Market Vendor. Allow up to 30 days for delivery. Tracking is not available for this item.

FREE Shipping is not available for this item.help

 
 

Seller Information

SellingTales
Belvidere, NJ, USA

Customer Relationship Management: Integrating Marketing Strategy and Information TechnologyCustomer Relationship Management: Integrating Marketing Strategy and Information Technology (Paperback)
Pub. Date: 2002-12-16
Publisher: Wiley
Price: $2.99
Seller: Discover Books, Toledo, OH, USA
Condition: Fair
Notes: Noticeably used book. Text is legible but may be soiled and have binding defects. Heavy wear to covers and pages contain marginal notes, underlining, and or highlighting. Possible ex library copy, with all the markings/stickers of that library. Accessories such as CD, codes, toys, and dust jackets may not be included.
Customer Relationship Management: Integrating Marketing Strategy and Information TechnologyCustomer Relationship Management: Integrating Marketing Strategy and Information Technology (Paperback)
Pub. Date: 2002-12-16
Publisher: Wiley
Price: $2.99
Seller: Discover Books, Toledo, OH, USA
Condition: Fair
Notes: Noticeably used book. Text is legible but may be soiled and have binding defects. Heavy wear to covers and pages contain marginal notes, underlining, and or highlighting. Possible ex library copy, with all the markings/stickers of that library. Accessories such as CD, codes, toys, and dust jackets may not be included.
 
 
 
 

More About Customer Relationship Management by McLeod Jr., Raymond, Gilbert, Faye W., Zikmund, William G.
 
 
 
Overview

Customer relationship management (CRM) is one of the hot topics in marketing and information systems today. Customer relationship management is a business strategy that provides the enterprise with a complete, dependable, and integrated view of its customer base. A CRM system brings together lots of pieces of information about customers, sales, market trends, marketing effectiveness and responsiveness. CRM helps companies improve the profitability of their interactions with customers while at the same time making those interactions appear friendlier through individualization. CRM's purpose is to enhance customer satisfaction and retention by alignment of customer business processes with technology integration.
As the Internet and digital technology change the ways business is conducted, the academic disciplines of information technology and marketing are merging. As a result, experiments with new and modified courses are being taught at many innovative universities at the forefront of this change.

This item is fulfilled by our new and used marketplace. For more information, view our glossary of terms and abbreviations.
 
Details
  • PID: 14535453959
  • ISBN-13: 9780471271376
  • Publisher: Wiley
  • Seller: SellingTales
    Description: BRAND NEW-We ship fast-Please choose Expedited Shipping for Faster Delivery-